Distribution and Growth

Distribution and Growth

One of the most significant new additions is the focus on distribution and growth:

1. Content Publishing and Distribution

• New Step: Content is now explicitly funneled toward publishing channels, whether in the form of articles, journals, or other content types.

• Purpose: By integrating a clear distribution channel, the workflow now extends beyond content creation into growth, ensuring that the content reaches its intended audience.

• Remaining Gap: Although distribution channels are mentioned, it would be useful to see this broken down into social media, SEO, email marketing, and other tactics for a more comprehensive content marketing strategy.

• SEO Keywords: Content distribution strategy, content marketing, growth channels

2. Engineering and Iteration

• New Feature: This step allows for content to be improved and updated over time, acknowledging that content is rarely static. Iteration is essential for SEO growth and adapting to audience feedback.

• Purpose: The ability to revise and re-engineer content ensures long-term relevance and improved engagement.

• Remaining Gap: The specifics of what drives iteration—whether it's analytics feedback, audience engagement, or competitor benchmarking—are not fully explored. Adding data-driven triggers for content updates would refine this process.

• SEO Keywords: Content iteration, content re-engineering, improving content for SEO